It will help us to focus even more on the important tasks and adjust our way into a successful subscription business.” We are very happy to be a participant of the Table Stakes programme as we’ve only heard great things about it from colleagues in the US. It feels like we’ve made up ground, but it is and always will be a game of changes and improvements. “The never-ending, newsroom driven digital transformation process started for Lensing Media two years ago. Quotes from Participating Publishers 2019/20 All are predicated on the belief that putting the audience at the center is the only and best way to deliver value. Seven common themes have emerged to tie together the granular, specific table stakes for core work, workflow, roles, skills, technology, tools, organisation and culture. The programme is meant to accelerate journalism’s shift to digital from print, help newsrooms evolve their practices, reach new audiences and better engage their communities.
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Working together with Doug Smith, three dedicated coaches, expert advisors and their fellow publishers, they will meet five times over a 12-15 month period, with the full support of their management and editorial teams – starting in Paris in October. The first cohort of 15 publishers will each select a challenge relating to making their digital business more sustainable – for example, doubling the number of digital subscribers.